← Create Scroll-Stopping Social Captions with AI

Lesson 2 of 8

Voice and banned phrases for a brand

Lesson 2 of 8 · Create Scroll-Stopping Social Captions with AI

In this lesson. Feed examples so captions sound like the account, not a bot.

What you will learn

  • Example captions
  • Banned phrases
  • Killing generic lines

Walkthrough

You will collect five on-brand captions, list words you never use, and put both in the prompt. Then you will generate ten options and kill anything that could be any brand. Consistency is a filter, not an afterthought.

Work through the ideas in order. After each point, pause and connect it to a task you already do — a document, a workflow, or a feature you own. The goal of Create Scroll-Stopping Social Captions with AI is usable skill, not a pile of notes.

If something is unclear, rewrite it in your own words before you continue. Teaching the step back to yourself is the fastest way to see gaps.

Practice

Build a one-page voice sheet and generate ten captions. Keep two.

Keep the first attempt small. A finished example you can reuse beats a perfect plan you never run.

Check your understanding

  • Can you explain the goal of this lesson in one sentence to a teammate?
  • Where would you apply “Example captions” in your own work this week?
  • What would you change on a second pass of the practice?

Next. Continue to the following lesson when the practice has a real artifact, even a rough one.