This course covers form headlines, helper text, and smart questions that make people more likely to complete and convert.
Includes practical lessons, exercises, and a clear next step after you enroll.
About this course
Curriculum
Lessons are listed in order. Each one has a goal, a walkthrough, practice, and a short check before you continue.
- 01The form job and the drop-off mathFewer fields, clearer why, AI only where it reduces friction.
- 02Helper text and error copy that unblockExplain the why and the fix, not just “invalid.”
- 03Open text that you can routeClassify intent, then send to the right queue or FAQ.
- 04Prefill and assist without creepyUse known data you are allowed to have, and say so.
- 05Accessibility and mobile with AI draftsCheck labels, order, and tap targets; do not trust the draft layout.
- 06Measure and iterate the formCompletion, time, and error rate — then one change a week.
- 07Workshop: a complete pass on a real taskCombine the earlier lessons into one working example you can keep.
- 08Quality bar, common mistakes, and a 30-day planLock in a checklist so the skill survives after the course ends.