Lesson 5 of 8 · Write AI Video Scripts That Keep Attention
In this lesson. Ask for one action the viewer can do immediately.
What you will learn
- One CTA
- Said and shown
- End card as script
Walkthrough
You will place a single CTA, say it, and show it. AI loves three CTAs. You will pick one. End cards are part of the script, not an afterthought.
Work through the ideas in order. After each point, pause and connect it to a task you already do — a document, a workflow, or a feature you own. The goal of Write AI Video Scripts That Keep Attention is usable skill, not a pile of notes.
If something is unclear, rewrite it in your own words before you continue. Teaching the step back to yourself is the fastest way to see gaps.
Practice
Add a one-action close to your 60-second script.
Keep the first attempt small. A finished example you can reuse beats a perfect plan you never run.
Check your understanding
- Can you explain the goal of this lesson in one sentence to a teammate?
- Where would you apply “One CTA” in your own work this week?
- What would you change on a second pass of the practice?
Next. Continue to the following lesson when the practice has a real artifact, even a rough one.