Learn listing structure, photo captions, and neighborhood copy that still sounds local and honest.
Includes practical lessons, exercises, and a clear next step after you enroll.
About this course
Curriculum
Lessons are listed in order. Each one has a goal, a walkthrough, practice, and a short check before you continue.
- 01Facts from the MLS-style sheet onlyBeds, baths, legal claims you can defend.
- 02Listing structure that scansHeadline, facts, lifestyle, location, next step.
- 03Photo captions and alt textDescribe what is in the photo, not a fantasy renovation.
- 04Neighborhood copy without stereotypesPublic facts, schools as data not ranking theater, no coded language.
- 05Syndication lengthsLong listing, short portal, social teaser — same facts.
- 06A compliance-minded QA passFair housing awareness and a human publish.
- 07Workshop: a complete pass on a real taskCombine the earlier lessons into one working example you can keep.
- 08Quality bar, common mistakes, and a 30-day planLock in a checklist so the skill survives after the course ends.
- 09Measure results so you know the work is actually betterAdd a simple evaluation so quality and cost are not guesswork.
- 10Ship it: handoff, monitoring, and the next projectPut the workflow where other people can use it without you in the room.