Lesson 2 of 8 · AI Marketing Analytics You Can Explain
In this lesson. Definitions, date ranges, and what the columns mean.
What you will learn
- Dictionary
- Date range
- Column meanings
Walkthrough
You will attach a data dictionary. Models misread “sessions” versus “users.” The dictionary is the prompt. Garbage columns in, confident nonsense out.
Work through the ideas in order. After each point, pause and connect it to a task you already do — a document, a workflow, or a feature you own. The goal of AI Marketing Analytics You Can Explain is usable skill, not a pile of notes.
If something is unclear, rewrite it in your own words before you continue. Teaching the step back to yourself is the fastest way to see gaps.
Practice
Write a dictionary for one export you actually use.
Keep the first attempt small. A finished example you can reuse beats a perfect plan you never run.
Check your understanding
- Can you explain the goal of this lesson in one sentence to a teammate?
- Where would you apply “Dictionary” in your own work this week?
- What would you change on a second pass of the practice?
Next. Continue to the following lesson when the practice has a real artifact, even a rough one.