Lesson 1 of 8 · AI Marketing Analytics You Can Explain
In this lesson. Name the decision, the metric, and the grain.
What you will learn
- Decision
- Metric
- Grain
Walkthrough
You will refuse to “analyze the data” without a decision. Grain (day, campaign, country) matters. AI is good at proposing cuts; you own the question. This lesson writes three decision questions.
Work through the ideas in order. After each point, pause and connect it to a task you already do — a document, a workflow, or a feature you own. The goal of AI Marketing Analytics You Can Explain is usable skill, not a pile of notes.
If something is unclear, rewrite it in your own words before you continue. Teaching the step back to yourself is the fastest way to see gaps.
Practice
Write three questions in the form: If we knew X at grain Y, we would do Z.
Keep the first attempt small. A finished example you can reuse beats a perfect plan you never run.
Check your understanding
- Can you explain the goal of this lesson in one sentence to a teammate?
- Where would you apply “Decision” in your own work this week?
- What would you change on a second pass of the practice?
Next. Continue to the following lesson when the practice has a real artifact, even a rough one.