Lesson 3 of 8 · AI Copywriting That Sounds Human
In this lesson. Force structure so paragraphs do a job.
What you will learn
- PAS structure
- Features to benefits
- Specifics you supply
Walkthrough
You will run Problem-Agitate-Solve and a feature-to-benefit pass, then replace adjectives with specifics you provide. The model cannot invent your proof. You paste proof or the copy stays generic.
Work through the ideas in order. After each point, pause and connect it to a task you already do — a document, a workflow, or a feature you own. The goal of AI Copywriting That Sounds Human is usable skill, not a pile of notes.
If something is unclear, rewrite it in your own words before you continue. Teaching the step back to yourself is the fastest way to see gaps.
Practice
Write one section with PAS and swap three vague adjectives for specifics from the real offer.
Keep the first attempt small. A finished example you can reuse beats a perfect plan you never run.
Check your understanding
- Can you explain the goal of this lesson in one sentence to a teammate?
- Where would you apply “PAS structure” in your own work this week?
- What would you change on a second pass of the practice?
Next. Continue to the following lesson when the practice has a real artifact, even a rough one.