Learn how to brief AI like a copywriter, control tone, and rewrite generic output into copy people actually want to read.
Includes practical lessons, exercises, and a clear next step after you enroll.
About this course
Curriculum
Lessons are listed in order. Each one has a goal, a walkthrough, practice, and a short check before you continue.
- 01The job of a piece of copyPromise, proof, and next step — before any generating.
- 02Headlines: options, then a human pickGenerate many, score on clarity and truth, keep two.
- 03Body copy: PAS, features-to-benefits, and specificityForce structure so paragraphs do a job.
- 04CTAs and microcopyMake the next step obvious and honest.
- 05Voice sheets for campaignsLock examples, reading level, and words you refuse.
- 06Edit like a copy chiefCut, check claims, and read aloud before anything ships.
- 07Workshop: a complete pass on a real taskCombine the earlier lessons into one working example you can keep.
- 08Quality bar, common mistakes, and a 30-day planLock in a checklist so the skill survives after the course ends.