Lesson 2 of 8 · AI Copywriting That Sounds Human
In this lesson. Generate many, score on clarity and truth, keep two.
What you will learn
- Volume then filter
- Truth over clever
- A skeptic test
Walkthrough
You will generate twenty headlines, kill clever-but-false, and keep two that a skeptic would accept. Scoring is the skill. Volume is cheap; selection is the work.
Work through the ideas in order. After each point, pause and connect it to a task you already do — a document, a workflow, or a feature you own. The goal of AI Copywriting That Sounds Human is usable skill, not a pile of notes.
If something is unclear, rewrite it in your own words before you continue. Teaching the step back to yourself is the fastest way to see gaps.
Practice
Generate twenty headlines. Keep two. Write why the rest failed.
Keep the first attempt small. A finished example you can reuse beats a perfect plan you never run.
Check your understanding
- Can you explain the goal of this lesson in one sentence to a teammate?
- Where would you apply “Volume then filter” in your own work this week?
- What would you change on a second pass of the practice?
Next. Continue to the following lesson when the practice has a real artifact, even a rough one.